Don’t confuse ad spend with marketing performance
More budget doesn't guarantee better results. The strongest campaigns prove they work before they scale.
Local Advertising
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.